Other versions of the logo-particularly for embroidery and specialty print needs-are available upon request. Full-color, black, red, and white outline versions of the logo are available for download below. To allow greater flexibility, the logo has been designed in vertical and horizontal formats, with reversed options. Over time, the institutional logo has been refined to better accommodate readability in smaller sizes and on digital screens. The crest remains a familiar campus icon and a lasting symbol of the UW’s long tradition of prestige and spirit. The visual inspiration traces back even farther-to 1929, when the crest was first constructed as an architectural element on the Wisconsin Field House. UW–Madison’s institutional logo, a combination of the enduring “W” crest and “Wisconsin” wordmark, has been core to the university’s visual identity since the late 1980s.
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